Listing Distribution FAQ's

Why Do I Need Listing Distribution?

Listing Distribution submits your business information to the main data aggregators: Neustar/Localeze, Foursquare, Infogroup, and Factual.

Over time, hundreds of directories will reference these aggregators to collect business data and create accurate listings based on your submitted information. This includes search engines, navigation systems, voice search, mobile apps, and even offline sources like telephone books and government records.

When multiple sources have consistent business data, two outcomes occur:

1. Google’s WebCrawler finds the same information in multiple places and adds more confidence to their business data

2. Good backlinks are created with more referring sources to the business’ website creating better SEO.

Why is your service subscription based?

Real Time Synchronization of your business listing requires a connection with the listing sites. These alliances and relationships take time and resources to build and maintain. There is a recurring cost associated with them that we must pass on to the customer while also earning enough to make the whole process worthwhile for all. Additionally, Listing Distribution is a continual process that maintains and builds your web presence over time. Once the data aggregators have your correct business information, the rate at which sites reference this information varies. To ensure the widest span of information and amount of listings created, Listing Distribution needs to be activated for an extended period of time. Even if your business information is correct, listings can be eroded over time by user-generated content and other incorrect data. As long as your subscription is active, Listing Distribution refreshes your information with the data aggregators every week. Without this, there is a risk of allowing the current public data to change all of the value already established.

What is a data aggregator?

Data aggregators gather consumer and business data and provide it to hundreds of listing directories, review sites, search engines, and more. They also power sophisticated modern applications such as Apple’s Siri and personal navigation systems.

How often can I make changes to my business profile?

You can update your business profile as much as you like while your Listing Distribution subscription is active. There’s no limit on the number of changes you can make.

How often are listings sent to the data aggregators?

When a listing is created or modified in our system, the information is sent within 24 hours. The data aggregators receive this data and provide us with confirmation within 6-8 weeks. We also refresh your listing data once every week to ensure that aggregators always have the most accurate version of your listing.

What if a business has duplicate listings—how does Listing Distribution take care of those?

Listing Distribution does not delete duplicate listings. However, If you are interested in duplicate suppression, you will be happy to know that our Listing Sync service does and is included in your monthly membership.

How long does Listing Distribution take?

As soon as you enter your business information, we push it to the data aggregators. It can take 6-8 weeks for them to receive the information and ensure it is correct in their own databases. It is then up to the sites and sources to update their information from the data aggregators. They each query them at various intervals—some seek out the information weekly, monthly, etc. Therefore, the timeline for when a source picks up that information will vary greatly depending on their process for updating their data.

Listing Synchronization FAQ's

Does your Listing Sync Service support service area businesses?

Yes, it does support service area businesses; however, GPS sources will not be synced if there is no public physical location for the business.

What business information does Listing Sync update?

Listing Sync syncs the following information to each site and can be updated at any time:

Company Name
Address
Phone Number
Website
Payment methods
Services
Brands
Hours of Operation
Holiday Hours - Notes
Media Library

How long will it take for my business listings to update?

The majority of listing sites will update instantaneously (15 minutes to an hour). This excludes Shopping-time Network (48-72 hrs), Nokia Here (60-90 days) and the various GPS systems (60-90 days). We are still working with Instagram, Hotfrog and Manta to determine an expected time frame.

Which business listing sites does Listing Sync Service update?

Listing Sync syncs to the top listing sites across the web, including Facebook, Google Maps, and Google My Business. To see the extensive list, please view the features page.

How many Business Listing sites are actually synced?

There are over 40 Listing sites that are synced with Listing Sync Service. To see the extensive list, please view the features page.

Do I have to do everything myself or can you do it for me?

We are more than happy getting you set up and updating your information as necessary. Once signed up we will enter your business information and work with you to make any initial changes as required. You always have access to your dashboard where you can view listing status and synchronization status plus an area to update your listing information as desired.
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